Lawyers face many obstacles when it comes to bringing in new clients and growing their practices. Whether it’s coming up with a marketing plan, understanding and keeping track of financials, or developing your firm’s brand, handling the business side of a law practice can be difficult.
However, running a firm is no different than running any other traditional business: The same basic principles apply. In fact, having a practical plan for business development can be the key to keeping your firm alive and thriving.
If you’re a business-minded attorney, join us for this informative session that will give you many tools you can use to grow your firm.
- -Discover how to evaluate your firm’s numbers to establish and quantify success for the future.
- -Find out how to leverage scalable and cost-effective marketing tools that you can get started with quickly—including social media.
- -Learn about the successful “Waste Money” marketing concept to grow your practice.
- -Hear about strategies to build your personal brand as well as your company brand.
Jeff Shavitz is the CEO and co-founder of LexCharge, a leading payment processing company for lawyers. Prior to LexCharge, Jeff began his career working in investment banking at Lehman Brothers. Soon thereafter, he founded Charge Card Systems (CCS), a national credit card processing company that grew to multiple offices around the U.S. with 500 sales people. In addition to his payments background, Jeff is a serial entrepreneur having founded and sold three businesses. He’s also an Amazon #1 best-selling author of six books including Size Doesn’t Matter— Why Small Business is BIG Business, and he’s a contributing writer for Entrepreneur and The Business Journals. Jeff speaks regularly at business conferences throughout the country and shares personal stories about how independent business owners can more successfully grow their companies.
Nefra MacDonald is the Business Development and Strategic Partnership Coordinator at Rocket Matter. After working in various capacities at law firms, corporations, and non-profits, she decided to use her experience to help address the pain points that practicing lawyers feel every day. Nefra currently co-chairs Rocket Matter’s Product Advisory Committee, which serves as a source of targeted feedback for the company’s product improvement strategy.